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POSM stands for Point of Sale Materials, which are promotional materials placed near the point of sale to attract consumer attention to a product. In the context of building materials, POSMs can play a crucial role in marketing and selling products effectively. Here’s a breakdown of how POSMs are used in the building materials industry:

These materials are strategically placed in retail environments to enhance product visibility, provide essential information, and engage customers. For example, display stands and shelving units can showcase tiles, bricks, and paint samples in an organized and visually appealing manner, allowing customers to easily compare options with touch and feel. Signage can direct customers to specific products or sections within a store, highlight special offers, and provide product benefits and usage instructions.